Delayed Market Entry and Lost Contracts Due to Non-Compliant Digital Services
Definition
DDA non-compliance limits customer base to only non-disabled users; also deters risk-conscious enterprise and government buyers who require accessibility compliance. Slow certification timelines delay product launches and allow competitors to capture market share.
Key Findings
- Financial Impact: LOGIC estimate: If addressable market is 1 in 5 users (20%) with disabilities + 10–15% of enterprise buyers requiring DDA certification proof, typical lost deal value is AUD 50,000–500,000+ per delayed product launch (depends on deal size and time delay).
- Frequency: Per product launch cycle; estimated 8–12 week delay per certification
- Root Cause: Sequential compliance workflows; lack of shift-left accessibility testing; manual audit bottlenecks delay go-to-market.
Why This Matters
The Pitch: Australian SaaS, e-commerce, and fintech firms lose 15–25% of addressable market (disabled users + risk-averse enterprise customers) due to slow accessibility certification cycles. Automated compliance-as-code reduces time-to-market by 8–12 weeks, unlocking new revenue streams.
Affected Stakeholders
Product Managers, Business Development, Sales, CTO/Engineering Leadership
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Evidence Sources:
Related Business Risks
DDA Non-Compliance Fines and Court Settlements
Certification and Recertification Audit Costs (NDAP & WCAG)
DDA Non-Compliance Fines
Accessibility Audit Costs
Rework from Audit Failures
Retrofitting Costs for Accessibility Non-Compliance
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