🇦🇺Australia

Delayed Market Entry and Lost Contracts Due to Non-Compliant Digital Services

1 verified sources

Definition

DDA non-compliance limits customer base to only non-disabled users; also deters risk-conscious enterprise and government buyers who require accessibility compliance. Slow certification timelines delay product launches and allow competitors to capture market share.

Key Findings

  • Financial Impact: LOGIC estimate: If addressable market is 1 in 5 users (20%) with disabilities + 10–15% of enterprise buyers requiring DDA certification proof, typical lost deal value is AUD 50,000–500,000+ per delayed product launch (depends on deal size and time delay).
  • Frequency: Per product launch cycle; estimated 8–12 week delay per certification
  • Root Cause: Sequential compliance workflows; lack of shift-left accessibility testing; manual audit bottlenecks delay go-to-market.

Why This Matters

The Pitch: Australian SaaS, e-commerce, and fintech firms lose 15–25% of addressable market (disabled users + risk-averse enterprise customers) due to slow accessibility certification cycles. Automated compliance-as-code reduces time-to-market by 8–12 weeks, unlocking new revenue streams.

Affected Stakeholders

Product Managers, Business Development, Sales, CTO/Engineering Leadership

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Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

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