Hohe Rechts- und Verwaltungskosten durch manuelles Lizenzmanagement

Definition

Australian experts stress that licensing agreements for branded businesses should not rely on overseas templates and must be specifically drafted for Australian law and the particular brand and goals.[2] They also note the need for multiple documents—licence agreement, trade mark registration, NDAs and supplier agreements—and the need to set up compliance and monitoring systems for quality control and brand usage.[2][3] When every new licensee is onboarded through ad‑hoc drafting, email negotiations, manual tracking of logo use, and case‑by‑case legal reviews, brands incur high external legal fees and internal administrative costs. LOGIC: For a mid‑size program onboarding 5–10 licensees per year, bespoke legal work at AUD 2,000–5,000 per agreement plus 10–20 hours of internal admin per deal at an effective loaded rate of AUD 60–100/hour results in approx. AUD 20,000–50,000 of avoidable annual spend where standardised, automated templates and workflows could cut this by 40–60 %.

Why This Matters

The Pitch: Marketing services and brand owners in Australia 🇦🇺 often spend AUD 10,000–50,000 extra per year on duplicated legal work and manual admin for licensing and brand asset management. Standardised templates, centralised asset libraries and workflow automation reduce these recurring costs.

Affected Stakeholders

General Counsel / Legal Manager, Licensing Manager, Marketing Director, Agency Account Director, Finance Manager

Related Business Risks