🇦🇺Australia

Customer Friction from Dynamic Pricing

3 verified sources

Definition

Dynamic pricing causes price unpredictability and excludes average consumers, leading to frustration, dissatisfaction, and reduced attendance at events.

Key Findings

  • Financial Impact: AUD 100-300 per ticket lost sales (e.g., A$135 to A$500 surge pricing out fans); industry avg ticket price A$128 with 12M contemporary music tickets sold
  • Frequency: Per high-demand event (e.g., Green Day 2025 tour)
  • Root Cause: Algorithms driving real-time price surges beyond consumer tolerance, violating perceived fairness under ACCC oversight

Why This Matters

The Pitch: Performing Arts players in Australia 🇦🇺 lose up to 20-30% potential ticket sales due to dynamic pricing backlash. Automation of transparent fixed pricing eliminates this risk.

Affected Stakeholders

Ticket Sales Managers, Marketing Directors, Event Promoters

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Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

Compliance Penalties for Unfair Dynamic Pricing

AUD 10,000+ per violation ACCC penalties; class-action suits (e.g., Gordon Legal vs Live Nation/Ticketmaster); up to AUD 500/ticket disputed fees

Revenue Leakage from Pricing Errors

AUD 200-500 inflated ticket (lost to backlash); A$1.5B contemporary music revenue at risk from bans

SAG-AFTRA Strike Production Delays

AUD$1.22B total loss to foreign productions shot in Australia

Increased Pension Contributions

53% increase: 9% to 13.8% of actor salary (e.g., AUD$13,800 on AUD$100k salary)

Fair Work Award Non-Compliance Risks

AUD$66,600 per serious contravention + backpay (Fair Work max penalty)

Delayed Donor Pledge Payments

AUD 50,000+ annual cash flow loss per organization from 30-60 day delays on average pledges

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