Kundenabwanderung durch langsame und umständliche Abwicklung von Käufervertretungsverträgen

Definition

Buyer agency and buyer representation agreements in Australia are relatively detailed documents requiring capture of client details, property criteria, maximum price or price range, geographic area, terms of engagement, fees, and often annexures with buyer briefs.[2][4][5] Industry bodies like REINSW explicitly recommend using annexures for detailed buyer briefs because the standard form fields are too small.[5] When this process is managed through printed PDFs or generic word templates, agents must email or post documents, request signatures, manually add annexures and then re‑enter data into internal systems. Each iteration introduces delays and potential errors (e.g., missing middle names, incomplete property description, unsigned annexures), which then must be corrected.[5] In competitive markets, motivated buyers expecting fast service may become dissatisfied if agreement setup takes days, particularly where digital alternatives exist. Even a modest 5–10% drop‑off in prospective clients at the agreement stage—buyers who never fully sign or return documents—translates into significant lost potential commission, given typical buyer’s agent fees per completed purchase. Assuming an agency sources 100 buyer leads a year and converts 40–50 into signed agreements, losing 5 additional mandates at an average AUD 8,000–12,000 fee equates to AUD 40,000–60,000 in annual opportunity cost.

Why This Matters

The Pitch: Real estate buyer’s agents in Australia 🇦🇺 lose 5–15% of potential mandates—worth tens of thousands in commission—because buyers drop out during a slow, paper‑based agreement process. Digitising and automating buyer representation agreement capture, annexures and e‑signatures recovers these deals.

Affected Stakeholders

Buyers’ agents, Sales agents who offer buyer search services, Client relationship managers, Agency principals, Marketing and lead‑conversion teams

Related Business Risks