Kosten durch Qualitätsmängel bei zeitkritischen Traueraufträgen

Definition

Funeral florists market tailored, high-stakes arrangements such as casket sprays, wreaths and custom tributes that must arrive at a specific venue and time.[1][2][3][4][7][9] Errors in communication with funeral directors—such as wrong chapel, incorrect deceased name on ribbons, missed special instructions from the family, or delivery after the service starts—often require the florist to absorb the cost of re-making pieces, urgent re-delivery or partial refunds to maintain reputation. With typical funeral tributes in Australia priced from etwa AUD 100 bis über 400 je Arrangement[2][3][9], even a small error rate of 1–3 Bestellungen pro Monat, bei denen 50–100 % des Werts als Kulanz verloren gehen, führt zu signifikanten Qualitätskosten.

Why This Matters

The Pitch: Australian funeral florists lose 2–5 % ihres Trauerumsatzes annually on free replacements, discounts and refunds for coordination-related mistakes. Automating order capture, name cards and chapel details with funeral homes reduces these quality costs.

Affected Stakeholders

Florist:innen/Designer:innen, Kundenservice im Blumenladen, Bestattungsplaner:innen, Geschäftsführung (Markenreputation)

Related Business Risks