Produktivitätsverlust durch manuelle MAP-Überwachung und -Durchsetzung

Definition

Effective MAP enforcement requires documenting violations (screenshots, logs), notifying violators, escalating penalties, and sometimes terminating relationships, all while staying within competition law boundaries.[3][4][5] MAP guides emphasise that manual monitoring is impractical for large catalogues and multiple channels, and recommend automated tools instead.[4] In many Australian wholesale operations, this work is pushed onto sales teams, category managers, or junior legal staff, who periodically scan retailer sites, capture evidence, and write bespoke emails and letters to non‑compliant dealers. Given that a single MAP incident can involve 30–60 minutes of investigation, evidence capture, internal approval, and retailer communication, handling just 50–100 incidents per month across appliances and electronics easily consumes 40–80 staff hours. At an average fully loaded cost of AUD 80–120 per hour for sales and legal professionals, this equates to AUD 3,200–9,600 per month (AUD 38,000–115,000 per year) in capacity tied up in low‑value manual MAP administration. Automation via MAP monitoring software and templated workflows, as recommended by industry sources, can reduce manual effort by 60–80%, representing a recoverable productivity gain of roughly AUD 25,000–90,000 per year for a mid‑sized wholesaler.[3][4][7]

Why This Matters

The Pitch: Wholesale appliance and electronics distributors in Australia 🇦🇺 often waste 40–80 Stunden pro Monat je Kategorie auf manuelle MAP-Recherchen und E-Mail-Durchsetzung. Automated MAP monitoring and templated, legally‑vetted enforcement can free most of this capacity.

Affected Stakeholders

Sales Representatives, Channel / Distribution Managers, Pricing Manager, In‑house Legal Counsel, Compliance Officer, Category Managers

Related Business Risks