Pricing Transparency Failures
Definition
Lack of transparency in how wholesalers set basis prices results in farmers receiving lower prices without visibility into market data, volumes, or determination methods, particularly in perishable goods.
Key Findings
- Financial Impact: AUD 20-30% below fair market value per tonne on wholesale contracts[2][3]
- Frequency: Ongoing in perishable supply chains
- Root Cause: Data asymmetry and market concentration favouring wholesalers in basis pricing and reconciliation
Why This Matters
The Pitch: Wholesale Raw Farm Products players in Australia 🇦🇺 lose 20-30% on farm-gate prices due to opacity in basis pricing. Automation of price reporting and reconciliation eliminates this revenue leakage.
Affected Stakeholders
Farmers, Wholesalers, Contract Managers
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Basis Pricing Errors
Contract Price Disputes
AR Dispute Inflation from Aging Errors
Bad Debt Write-offs from Credit Limit Breaches
Delayed Accounts Receivable Collections
Capacity Loss
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