Falsche saisonale Preisentscheidungen
Definition
German retailers face intense price competition from discounters using EDLP, while others rely on Hi-Lo strategies prone to errors in seasonal horticulture products like plants, leading to market share loss and low margins of 0.5-2%.
Key Findings
- Financial Impact: 0.5-2% return on sales due to suboptimal pricing; €8.6B market decline by 4%
- Frequency: Jährlich saisonal
- Root Cause: Fehlende Echtzeit-Daten bei manuellen Anpassungen
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Horticulture.
Affected Stakeholders
Einkäufer, Geschäftsführung, Marketing
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Kassenschwindel bei Preisanpassungen
Preisfehler bei saisonalen Anpassungen
Kundenverluste durch Preisunsicherheit
Kapazitätsverluste durch Bürokratieverzögerungen
LkSG-Berichtskosten für Lieferkettenplanung
LkSG-Kosten bei Lieferketten-Versand
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