GoBD-Verstöße bei Kampagnenberichterstattung
Definition
Manual campaign performance reporting fails to meet GoBD requirements for machine-readable, immutable records, exposing firms to Betriebsprüfung risks in tax audits.
Key Findings
- Financial Impact: €5,000-€50,000 per audit violation; 20-40 hours/month manual rework
- Frequency: Annual Betriebsprüfungen; daily reporting cycles
- Root Cause: Lack of audit-proof digital trails in manual Excel-based analytics
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Marketing Services.
Affected Stakeholders
CFO, Marketing Director, Steuerberater
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
E-Rechnungsversäumnisse aus Analytics-Daten
Fehlentscheidungen durch ungenaue Analytics
Kundenabwanderung durch verspätete Reports
Verzögerte Lieferantenzahlungen durch E-Rechnungsmandat
Betrug durch gefälschte Freelancer-Rechnungen
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