Manuelle Genehmigungsprozesse und Bottlenecks in der Briefing-Freigabe
Definition
German companies struggle with 'outdated manual workflows' and 'complex approval cycles' that consume valuable time. In marketing services, creative brief development involves multiple stakeholders (account management, creative, compliance, finance). Manual handoffs between teams create sequential delays. The Händlerbund study (March 2025) found that 50% of retailers reported revenue declines, partly due to operational inefficiencies. Survey data indicates small and medium-sized marketing agencies face similar capacity constraints.
Key Findings
- Financial Impact: 20-40 billable hours/month lost per team due to manual approvals; at €75-150/hour blended rates = €1,500-6,000/month or €18,000-72,000/year per agency
- Frequency: Daily/Weekly - every brief cycle experiences sequential approval delays
- Root Cause: Fragmented responsibilities, paper-based or email-based sign-off systems, lack of integrated workflow automation
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Marketing Services.
Affected Stakeholders
Account Managers, Creative Directors, Project Managers, Finance/Compliance Officers
Deep Analysis (Premium)
Financial Impact
Financial data and detailed analysis available with full access. Unlock to see exact figures, evidence sources, and actionable insights.
Current Workarounds
Financial data and detailed analysis available with full access. Unlock to see exact figures, evidence sources, and actionable insights.
Get Solutions for This Problem
Full report with actionable solutions
- Solutions for this specific pain
- Solutions for all 15 industry pains
- Where to find first clients
- Pricing & launch costs
Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Übermäßige Reworking und Zusatzkosten durch fehlende Briefing-Standards
Unbilled Servicezeiten und fehlende Leistungserfassung in Genehmigungsprozessen
Verzögerte Lieferantenzahlungen durch E-Rechnungsmandat
Betrug durch gefälschte Freelancer-Rechnungen
DATEV-Integrationsfriction Kosten
Manuelle Verzögerungen im Spend Tracking
Request Deep Analysis
🇩🇪 Be first to access this market's intelligence