Preisfehler und falsche Katalogpreise
Definition
In a market dominated by marketplaces, manual product catalog updates fail to match real-time competitor pricing, causing revenue leakage through underbilled items or missed sales opportunities.
Key Findings
- Financial Impact: 2-5% revenue loss (€1.8-4.6 billion market-wide at €92bn total sales)
- Frequency: Ongoing due to daily price fluctuations
- Root Cause: Manual delays in catalog and pricing updates amid Amazon/low-price platform pressure
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Online and Mail Order Retail.
Affected Stakeholders
Pricing Manager, Catalog Manager, E-Commerce Director
Deep Analysis (Premium)
Financial Impact
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Current Workarounds
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Evidence Sources:
Related Business Risks
Kundenabwanderung durch Preisinkonsistenzen
Fehlentscheidungen durch veraltete Katalogdaten
Inventurshrinkage durch Sync-Lücken
DSGVO-Verstöße in Payment Authorization
Verzögerte Zahlungsfreigabe durch KYC-Prüfungen
Betrug durch Identitätsdiebstahl im E-Commerce
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