🇮🇳India

विज्ञापन धोखाधड़ी और जाली परिवर्तन (Ad Fraud & Fraudulent Conversions)

2 verified sources

Definition

Ad fraud in Indian affiliate marketing manifests as: (1) Bot-generated clicks/conversions; (2) Cookie stuffing (silently placing affiliate links); (3) Incentivized signups (fake users); (4) Click injection on app installs; (5) Conversion hijacking. Merchants discover fraud post-payment, leading to chargebacks, payment holds (30-90 days), or legal disputes. Publishers lose 100% of disputed commissions; merchants face payment processing penalties (2-3% chargeback fees).

Key Findings

  • Financial Impact: ₹50-200 lakhs annually per mid-tier affiliate network (5-15% of total commission volume); ₹10,000-₹50,000 per chargeback incident; 30-90 day payment holds (working capital impact: ₹5-50 lakhs).
  • Frequency: Continuous; worsens during high-payout seasons (festival sales, app launch campaigns).
  • Root Cause: Weak conversion validation; no real-time device fingerprinting; reliance on IP-based geolocation (spoofable); lack of behavioral analytics; insufficient publisher vetting.

Why This Matters

The Pitch: Indian affiliate networks lose 5-15% of commission revenue to fraud annually. Real-time fraud detection (device fingerprinting, behavioral analytics, IP geolocation) prevents chargebacks and recovers ₹50-200 lakhs annually per platform.

Affected Stakeholders

Affiliate Networks (payment processors), Merchants (e-commerce, FinTech, SaaS), Payment Processors (Razorpay, PayU, Amazon Pay), Honest Affiliates (reputation damage)

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Financial Impact

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

Attribution विफलता के कारण अनबिल्ड कमीशन (Attribution Failure & Unbilled Commissions)

Estimated ₹2-5 lakhs annually for mid-tier publishers (₹20+ crore affiliate programs); 2-5% of total commissions go unpaid due to failed tracking.

भुगतान सत्यापन में मैनुअल विलंब (Manual Payment Verification Delays)

30-50 hours/month per program (₹1.5-2.5 lakhs/month for mid-size affiliate operations); ₹30-50 lakhs annually in delayed cash flow impact (opportunity cost at 12% annual rate).

कमीशन दर वार्ता में डेटा दृश्यमानता की कमी (Lack of Data Visibility in Commission Negotiations)

₹5-20 lakhs annually per mid-tier publisher (10-30% underearning on commissions); ₹50-200 lakhs annually for affiliate networks (commission disputes, churn, legal costs).

विज्ञापन धोखाधड़ी और अमान्य ट्रैफिक (Ad Fraud & Invalid Traffic)

₹30 crore lost daily; ₹10,947 crore annually. 31% invalid traffic in programmatic. 40% lead failure rates due to bot-generated conversions.

डेटा प्रदूषण से गलत निर्णय (Data Contamination & Decision Errors)

Estimated 2-5% of total marketing spend misdirected annually due to corrupted attribution; specific case showed 40% lead failure rate masking as performance issue

DPDPA नियम अनुपालन लागत और कार्यान्वयन बोझ (DPDPA Compliance Costs)

Compliance cost increase: 15% overhead; Potential ad revenue decline: 20-30% short-term; Penalty exposure: ₹2.5 billion or 5% turnover per violation; For quick-commerce: loss of 40-120% of EBITDA if ad revenue disrupted

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