Donor Frustration and Drop-off in Matching Submission

$1,000-$8,000+ per event (assuming 100 event donors, avg $100 gift, 35% drop-off rate, ~$3,500 lost matches per mid-size event) • $10,000-$50,000 annually (est. 10-20% of matched gifts lost to missed verification deadlines × avg. $500-$1,000 match per donor) • $12,000-$40,000 annually (est. 30% of recurring donors × avg. $50/month × 12 months × match ratio 1:1 × 50% abandonment)

Annual Fund Manager and team manually chase donors and sponsors to rescue dropped matches by sending ad-hoc reminder emails, calling donors, adding custom instructions on the website, and tracking expected matches in shared spreadsheets and notes. • Database Administrator receives email from corporate matching vendor; manually enters match request into donor database; spreadsheet of pending verifications; sends follow-up emails to employers; no automated matching gift database that syncs with donor DB; manual reconciliation of who was matched vs. who claims they submitted • Dev Dir manually sends personalized follow-up emails 24-48 hours post-donation, maintains Google Sheet of pending matches, makes phone calls to high-value donors, manually verifies completions with corporate vendors