The Budget Tracking Gap: Unaccounted Client Media Spend
Agencies track client budgets across siloed spreadsheets and multiple ad platforms (Google, Meta, programmatic DSPs), leading to real-time visibility gaps. Media pacing falls behind or races ahead without detection, channels get over-allocated while others sit underspent, and by month-end no one can quickly reconcile what was actually deployed versus planned.
Implement centralized budget management platforms that unify planning, real-time pacing alerts, and automated reconciliation across all media channels before taking on clients above $2M annual spend.