🇺🇸United States

Undetected Invalid Ad Deliveries and Billing Disputes

1 verified sources

Definition

In mobile ad networks, ads may not meet campaign standards (e.g., unserved ads, zero-second visits, non-compliant targeting), leading to overbilling without automated checks during reconciliation. Platforms issue adjustments/credits instead of refunds, but manual processes miss these systematically. Startups like Vaudit target this recurring issue in mobile MMP-integrated campaigns.

Key Findings

  • Financial Impact: $Unknown; scale of adjustments/credits in platform billing
  • Frequency: Per campaign/monthly
  • Root Cause: Lack of real-time validation against platform standards; walled-garden opacity

Why This Matters

This pain point represents a significant opportunity for B2B solutions targeting Mobile Computing Software Products.

Affected Stakeholders

Mobile Advertisers, MMP Managers, Platform Account Leads

Deep Analysis (Premium)

Financial Impact

$10,000–$100,000 per month in undetected overbilling, unreconciled platform adjustments/credits, and conservative revenue recognition cushions taken to cover known-unknown ad delivery issues across multiple networks and markets. • $100K-$800K annually (5-10% of UAC budget wasted on non-compliant placements that go unclaimed) • $150K-$1.5M annually in delayed/missed credits (2-6% of monthly platform spend, plus finance labor 10-20 hrs/month at $50-100/hr = $5K-$16K/month in internal cost)

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Current Workarounds

Manual audit of campaign delivery against contracted parameters using platform dashboards and personal notes; escalations via email to platform account managers • Manual campaign-by-campaign export to Excel, cross-referencing with MMP logs (Branch, AppsFlyer), spot-checking against campaign parameters in spreadsheets • Manual download of campaign reports from each ad network, copying into master Excel reconciliation sheet, manual line-by-line comparison of served vs. billed impressions, email disputes to platform support

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

Manual Reconciliation Bottlenecks Wasting Team Capacity

$Equivalent to 32% staff time recovered in case study

Unreconciled Discrepancies in Ad Revenue Across Networks

$Unknown; 32% time reduction post-fix implies prior leakage equivalent to weeks of manual labor per cycle

Prolonged Monthly Reconciliation Cycles Delaying Revenue Recognition

$Unknown; tied to 32% reconciliation time reduction in media conglomerate case

Failed Subscription Payment Retries Leading to Unrecovered Revenue

Up to 50% of failed transactions unrecovered, equating to significant MRR loss

Involuntary Churn from Ineffective Billing Retry Processes

30-50% of at-risk MRR from involuntary churn

Delayed Cash Recovery from Prolonged Failed Payment Retries

21% of failed payments unresolved in first days without retries

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