Lost Sales from Broad or Slow Alcohol Recall and Withdrawal Execution

For a major recall on a popular SKU in a territory, overly broad pulls and prolonged outages can easily forfeit $200,000–$500,000 in revenue across casino, club, and event channels, and recurring recalls over a year can erode 2–3% of annual revenue in those high-margin on-premise segments, plus additional write-offs from unnecessary credits and rework in AR and tax. • For a popular SKU under broad or slow recall, lost sales and share can easily reach $200,000–$500,000 in revenue per major event across the wholesaler’s territory, with portfolio-wide recurring recalls eroding 1–3% of annual revenue due to unnecessary product pulls, out-of-stocks at key accounts, and permanent switching to competitor brands. • Hundreds of thousands of dollars in lost sales per major recall for a popular SKU across territory; several percentage points of annual revenue erosion

Manual lot tracking using spreadsheets or paper logs to identify and withdraw affected products from club inventories • State Permit Administrator staff export shipment histories from the ERP/DMS, slice them in Excel to approximate impacted lots, then coordinate with sales reps, distributor partners, and customers via email, phone, and messaging apps to locate and pull product; they often use ad hoc recall spreadsheets and manually updated status trackers. • The finance-facing teams (AR Specialists and Tax & Excise Accountants) are pulled into ad hoc recall exercises, piecing together which invoices, tax filings, and shipment records relate to recalled lots by exporting ERP data into spreadsheets, emailing lists of potentially affected invoices to sales ops and account managers, and tracking which customers have pulled or replaced product via email and phone notes.