Fehlentscheidungen mangels Echtzeitdaten in Rückrufkrisen

Definition

The Food Industry Recall Protocol and state health guidance require businesses to rapidly identify all products needing recall and to prepare detailed inventories of product status and quantities traced.[2][7][9] DAFF’s export recall guidance specifies strict timelines, such as determining the disposition of all affected product within 2–4 hours and advising domestic and international customers accordingly.[2] GS1’s Recall platform highlights real‑time recipient reporting, date‑ and time‑stamped events, and integrated product data as key features, indicating that many organisations currently lack this level of visibility and that such visibility is critical for efficient recalls.[3] Logic: When decisions are made with incomplete data, wholesalers may divert short‑dated but unaffected stock away from key customers, under‑allocate replacement stock, or double‑ship to some customers while others face out‑of‑stocks. For a medium recall touching AUD 2–3 million of monthly sales, even a 5% misallocation or unnecessary replacement can equate to AUD 100,000–150,000 in lost margin and extra logistics per event.

Why This Matters

The Pitch: In australischen Großhandelsunternehmen der Lebensmittel- und Getränkebranche führen datenarme Ad‑hoc‑Entscheidungen im Rückruffall zu unnötigen Umsatzverlusten und Nachlieferungen im Wert von AUD 100,000+ pro Ereignis. Eine integrierte Recall-Command‑Konsole mit Echtzeit‑Bestands- und Kundendaten reduziert diese Fehlentscheidungen deutlich.

Affected Stakeholders

Supply Chain Director, Sales Director, Demand & Supply Planner, CFO, Customer Service Manager

Related Business Risks