🇮🇳India

बजट ओवरस्पेंडिंग

2 verified sources

Definition

Manual tracking fails to adapt to performance trends, causing excessive allocation to underperforming ads or events, as seen in standard breakdowns where digital ads take 30-35% without ROI checks.

Key Findings

  • Financial Impact: ₹2-5 लाख monthly waste for mid-sized firms (2-5% of ₹10 लाख budget on low-ROI channels)
  • Frequency: Monthly, during budget reviews
  • Root Cause: Lack of real-time visibility into spend vs. performance

Why This Matters

The Pitch: Marketing services firms in India 🇮🇳 waste 2-5% of annual revenue (₹2-5 lakh for ₹10 lakh monthly budget) on inefficient spend tracking. Automation of budget monitoring eliminates overspend risks.

Affected Stakeholders

Marketing Managers, Finance Controllers, Agency Owners

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Financial Impact

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Current Workarounds

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Methodology & Sources

Data collected via OSINT from regulatory filings, industry audits, and verified case studies.

Evidence Sources:

Related Business Risks

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