Double Selling of Syndication Rights
Definition
Rights management systems fail to integrate properly, allowing sales teams to sell the same syndication rights to multiple parties without validation. This leads to conflicting deals and unbilled or lost revenue when deals are voided or renegotiated. Manual processes exacerbate errors in tracking rights availability during syndication scheduling.
Key Findings
- Financial Impact: $Millions annually (industry-wide from inefficient rights exploitation)
- Frequency: Ongoing in deal-making workflows
- Root Cause: Disparate systems lacking automatic validation between sales and rights management
Why This Matters
This pain point represents a significant opportunity for B2B solutions targeting Radio and Television Broadcasting.
Affected Stakeholders
Sales managers, Rights managers, Business affairs
Deep Analysis (Premium)
Financial Impact
$250K-$500K annually per broadcaster (revenue loss from voided contracts + renegotiation penalties + retained content unable to monetize) • $250K-$800K annually from retransmission dispute resolution, legal fees, lost retransmission fee revenue, and goodwill damage with partner networks • $500K-$3M annually per network from voided/renegotiated syndication deals, lost revenue from unavailable inventory gaps, and legal exposure from unintentional double-sales
Current Workarounds
Excel logs and group chats for availability tracking as shadow IT workaround. • Excel spreadsheets, email chains, shared Google Sheets with manual status updates; sales team calls content management asking 'is this title still available for this territory?' instead of querying system • Manual tracking in shared spreadsheets to cross-check rights availability across deals.
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Methodology & Sources
Data collected via OSINT from regulatory filings, industry audits, and verified case studies.
Related Business Risks
Suboptimal Scheduling Due to Rights Data Gaps
Rights Clearance Failures in Syndication Scheduling
Missed Revenue from Rights Availability Errors
FCC Fines for Non-Disclosure of Political Advertising Policies
FCC Fines for Late License Renewal Filings
Six‑figure FCC forfeitures for EAS misuse and test failures
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